The global adult diaper market is experiencing rapid growth, driven primarily by an increasing aging population and heightened health awareness. Here are the new market opportunities within the adult diaper industry.
1.Irreversible Population Aging: Adult Diapers Sales Surpass Baby Diapers
The market for adult incontinence products is showing continuous growth. With the aging population in developed countries and declining birth rates, manufacturers and brands of adult incontinence products are facing immense business opportunities. According to the United Nations' "World Population Prospects 2022" report, the growth rate of the population aged 65 and over has surpassed that of those under 65. By 2050, the global population aged 65 and above is expected to constitute 16% of the total population, which is projected to be twice the number of children under five and nearly equal to the number of children under twelve.
2.Low Penetration Rate of Adult Incontinence Products in Developing Countries
In 2024, the global penetration rate of adult incontinence products is around 8%. The penetration rates in Japan, Germany, and the United States are approximately 45%, 40%, and 35%, respectively. However, in India, Brazil, and Indonesia, the rates are about 5%, 8%, and 6%, respectively. There is a significant disparity in the penetration rates of adult incontinence products between developed and developing countries. Nevertheless, with the accelerating global aging process and increased health awareness, the market potential in developing countries is substantial, and the penetration rate is expected to gradually rise in the future.
3.Rising Obesity Rates Among the Elderly
As people age, the rate of fat metabolism and basal metabolic rate both decrease. Data indicates that in 2024, the global overweight rate among the elderly is 31.2%, with an obesity rate of 15.5%. Compared to 2023, the overweight rate increased by 0.7%, and the obesity rate also increased by 0.7%. Additionally, consumer feedback suggests that nighttime incontinence products are often one size larger to prevent side leaks. Therefore, larger size diapers are more comfortable and preferred by elderly consumers.
With the expansion of the elderly consumer market, increased product awareness, the aging population, and favorable policies, the demand for adult incontinence products is growing rapidly, promising to become a high-growth sector. Jiayue, primarily engaged in adult and baby diapers and pull-up pants, has over ten years of market experience in the hygiene products industry. Jiayue's self-owned brand Yibero adult diapers are highly favored by consumers worldwide. Currently, Jiayue exports over 100*40HQ containers monthly, with adult incontinence products accounting for 60%. Jiayue boasts a professional pre-sales and after-sales service team, a strong R&D team, and modern production equipment, making it your best choice. We look forward to cooperating with you.
